Corona Sunbrew

Out of home print media

This project had many different uses and needs all requiring flexibility in composition and placement. The ask was to capture the bottle, the background, and flavor cue elements in a way that they could be rearranged to fit various print aspect ratios. Showing the authenticity of the product was paramount - for the background texture we captured real orange peels, the limes, lemons and juice was captured separately and then isolated so they could freely be moved around the background to create different compositions. The bottle was captured on a separate set ensuring we followed brand guidelines while still fitting seamlessly into the final compositions. The results were spectacular and garnered great recognition in the industry and took home a couple of Advertising awards.

PR Media kit

Another aspect to this project was to create a public relations media kit to go out to all of the outlets to cover the story with stand out imagery. For this we highlighted the products release with these crates and bottle wraps that were then sent out to influencers to then open and post across various social platforms. The crates included the bottle in the custom “orange peel” bottle wrap, citrus leaves, citrus aromatics and a backlight that glowed upon opening the crate. All created by our trusted partners at Hero Solutions here in Chicago.

Product Reveal

Additionally we created stop motion assets to bring the experience of “peeling” open the bottle to accompany the activation.